Users will soon have a fresh option that allows them to lessen the amount of AI-created videos appearing in their feeds. This move comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global launch. This shift aligns with a increase in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is often absurd or surreal.
Based on user feedback that many people like content created using AI tools, from digital art to educational videos, and we aim to give people the option to adjust the amount of that, according to their own likes,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service tagged as made with AI. Overall, over 100 million media items are added to the service every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be able to decrease or raise the level of AI content they watch by using the topic control setting in the app and selecting the AI content topic. Additional categories that currently be modified under the setting include current affairs, style, cosmetics, and choreography.
Platform Guidelines
Its guidelines mandate content makers to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any realistic AI video that is not labeled can be taken down under its terms of service.
Furthermore, the app will now apply an artificially created watermark to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This step is designed to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2m educational fund for experts and groups to create educational content about ethical AI use. This program will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, amid debate over proposals to make redundant hundreds of review team members in the UK. TikTok is set to reduce hundreds of positions in its trust and safety team in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. The platform stated a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a extensive automated help is making a difference work at speed.”
